Explore Tracwell’s features

A guide to each report: what it measures, how to use it, and what to know before you start.

  • Realtime

    See active visitors, recent events, and incoming traffic in Tracwell. Check the activity behind a launch or your first tracking installation.

  • Visitors

    Explore a visitor’s recorded sessions, pages, events, and acquisition context. Understand how Tracwell’s Private and Product modes affect identity.

  • Journeys

    Follow page views and custom events in order within a visit. Inspect the session behind a signup or attributed purchase in Tracwell.

  • Funnels

    Measure ordered conversion steps and drop-off with Tracwell funnels. Define page and event steps, filters, and a conversion window.

  • Goals

    Define signup, revenue, and engagement goals in Tracwell. Compare completions, people, and conversion with the previous period.

  • Events

    Track successful product actions with custom events and properties. Explore event trends, people, pages, and sources in Tracwell.

  • Revenue

    Connect verified purchases and refunds to their originating sessions. Understand source, campaign, and landing-page revenue attribution in Tracwell.