Does Tracwell use cookies?

Private mode does not use cookies, local storage, or persistent browser identity. Product mode uses first-party local storage for anonymous sessions and optional user identity. Choose the mode per website and handle consent where required.

Which collection mode should I choose?

Choose Private mode for cookieless traffic measurement without persistent visitor identity. Choose Product mode to recognize returning visitors and connect their activity to signups and revenue. Handle consent where required.

How does revenue attribution work?

In Product mode, send verified purchases and refunds from your backend through the server API. Include the visitor’s session ID to link a payment to that session’s first source, landing page, and journey. Payments without a matching session remain unattributed. Adding the browser script alone does not import payments.

Can I track custom events?

Yes. Track events such as signup_completed or checkout_started with the properties you need for filtering and breakdowns.

Can I track more than one website?

Yes. Add multiple websites to a workspace and switch between them in the dashboard. You can also join shared workspaces. The website limit depends on each workspace’s plan.

Can I query Tracwell from an AI tool?

Yes. Connect an MCP-compatible AI tool with a read-only key. Choose which websites it can access, then ask questions about your analytics.

Can I export or query my data?

Export Overview and Event summary reports as CSV from Settings. Workspace owners can also export all available events within their plan’s retention period. We’ll email you when the full export is ready; its download link expires seven days after the request. You can also query reports through the API or MCP.

Revenue-first analytics for founders and small teams

See which trafficactually pays.

Follow every visit through signup and payment. See which pages, campaigns and AI assistants like ChatGPT bring paying customers, not just pageviews.

Start 7-day free trial Explore demo

No card requiredFrom $9/month for 300K events Cookieless option

Overview

Example report · Last 30 days

Visitors

8,420

12.4%

Signups

612

8.1%

Revenue

$18,940

2.3%

Traffic and conversions

Daily

Top sources

Visitors

Google3,184

Direct1,208

Newsletter842

Product Hunt517

Reddit348

Top pages

Views

/2,940

/pricing1,204

/docs863

/changelog512

/docs/quickstart377

Locations

Visitors

United States2,140

India1,318

Germany742

United Kingdom604

Canada418

How it works

Go from first eventto a useful answer.

Start with page views, add the actions you want to measure, and explore the visits behind your conversions.

Install

Connect your website

Add the Tracwell script, choose a collection mode, and verify the first event from your website.

Track

Capture what matters

Page views are captured automatically. Add custom events for signups and send verified payments from your backend for revenue tracking.

Understand

Turn events into answers

Explore traffic sources, sessions, drop-offs, and conversions in one dashboard.

See the visit behind a purchase.

Send verified payments with the visitor’s session ID. Each purchase lists the visitor and where they came from; open it to read the journey that led to it, or switch to Attribution to see revenue by source, campaign and landing page.

Every verified purchase keeps the visit that led to it.

Revenue

Example report · Last 30 days

Net revenue

$18,940.00

Paying customers

162

Purchases

184

Refunds

Purchasing journeys

See the tracked visit that preceded each verified purchase.

VisitorBefore paymentRevenuePurchased

Product features

Core analytics stays together.Nothing here is an add-on.

Move from live activity to the people, paths, and actions behind it, without losing the context that connects them.

Realtime

See live activity

Watch who is online and inspect new page views and events without waiting for the next reporting window.

MCP server

Ask your analytics

Connect your AI tool to Tracwell. Ask about traffic, conversions, and revenue with access scoped to your websites.

Visitors

Understand each visitor

Review each visitor’s sessions, pages, events, acquisition context, location, and device details together.

Funnels

Find where people leave

Track conversion goals and build funnels to see which steps turn visitors into customers, and where they leave.

Events

Turn actions into reports

Track important actions and inspect their properties, trends, people, pages, and traffic sources.

Revenue

Connect revenue and results

Send purchases and refunds from your backend, then connect revenue to the visits behind it.

Teams

Work better together

Invite teammates to your workspace and give each person the access they need to explore your analytics.

Privacy

Analytics without cookies

Understand your traffic without cookies. Choose Private mode for cookieless collection on your website.

Imports

Keep your history

Import traffic history from Umami, Databuddy, or Vercel and explore it alongside your Tracwell analytics.

AI traffic

See what AIdoes with your site.

Assistants like ChatGPT are a growing source of visits, and AI crawlers read your pages to answer questions about you. See both next to the rest of your traffic.

AI referralsVisits from ChatGPT, Perplexity and other assistants appear as sources, all the way through to revenue. Works with the standard script.
AI crawlersSee which AI crawlers fetch your pages, split into answer fetches, indexing and training. Needs a one-time server snippet.

Set up crawler tracking

FAQ

Questions, answered.

Add the script to your site with its project key. Tracwell captures the first page view, and you can use the browser API for custom events. Onboarding guides you through the collection mode and allowed-domain settings.

Read the installation guide

Start with one website

See the path behind your next conversion.

Connect your first website and start learning which traffic, content, and product actions move your business forward.

Start 7-day free trial