Install
Connect your website
Add the Tracwell script, choose a collection mode, and verify the first event from your website.
Focused analytics for founders and small teams
See what drives traffic, signups, and revenue.
Connect the pages, campaigns, and product actions behind each conversion. Tracwell lets you trace every report back to the events behind it.
Overview
Example report · Last 30 days
Visitors
8,420
12.4%
Signups
612
8.1%
Revenue
$18,940
2.3%
Traffic and conversions
Daily
Top sources
Visitors
Google3,184
Direct1,208
Newsletter842
Top pages
Views
/2,940
/pricing1,204
/docs863
Locations
Visitors
United States2,140
India1,318
Germany742
How it works
Go from first eventto a useful answer.
Install once, capture the events that matter, and follow the path from a visit to a conversion without losing the underlying data.
Track
Capture what matters
Capture page views automatically and send the custom events that matter to your business.
Understand
Turn events into answers
Explore sources, pages, visitors, journeys, funnels, goals, and revenue from the same event model.
Product features
Core analytics stays together.Nothing here is an add-on.
Move from live activity to the people, paths, and actions behind it, without losing the context that connects them.
Realtime
See live activity
Watch who is online and inspect new page views and events without waiting for the next reporting window.
Visitors
Understand each visitor
Review each visitor’s sessions, pages, events, acquisition context, location, and device details together.
Funnels
Find where people leave
Save the steps that matter and see exactly where people leave, counted by visitor or by session.
Goals
Measure key outcomes
Create goals for signups, revenue, and engagement, then compare completions, people, conversion, and change.
Events
Turn actions into reports
Track important actions and inspect their properties, trends, people, pages, and traffic sources.
Revenue
Connect revenue and results
Connect Stripe, Dodo Payments, or Polar to inspect purchases, refunds, customers, and attribution.
Product walkthrough
See the answer.Then inspect the path behind it.
01 / 02
Follow the path a visitor actually took.
Read the ordered page views and custom events inside a visit, so the route from entry page to final action stays intact.
Journeys stay in order, from entry page to final action.
Journeys
Example report · Last 30 days
Session journeys
Showing 4 of 248
Visitor 2398Started Sep 2, 10:42 AM8m 14sEntry/guides/analytics4 pagesExit/appGoogle8 events
Visitor 8409Started Sep 2, 11:17 AM4m 46sEntry/blog/product-analytics3 pagesExit/signupNewsletter6 events
Visitor 7907Started Sep 2, 12:12 PM6m 16sEntry/5 pagesExit/pricingProduct Hunt7 eventsVisitor 8190Started Sep 2, 1:04 PM3m 38sEntry/docs3 pagesExit/signupDirect5 events02 / 02
Trace revenue back to where it started.
Connect server-side revenue to the source, campaign, page, and journey that brought the customer in.
Revenue keeps its first-touch context.
Revenue
Example report · Last 30 days
Net revenue
$18,940.00
Paying customers
162
Purchases
184
Refunds
7
Revenue attribution
Follow revenue back to the acquisition context that brought the customer.
SourceRevenuePurchasesCustomers
Google$8,620.008274
Newsletter$4,780.004943
Direct$3,120.003128
FAQ
Questions, answered.
Add the script to your site with its project key. Tracwell captures the first page view, and you can use the browser API for custom events. Onboarding guides you through the collection mode and allowed-domain settings.
Start with one website
See the path behind your next conversion.
Connect your first website and start learning which traffic, content, and product actions move your business forward.
Get started