Changelog

What’s newin Tracwell.

New reports, imports and improvements, newest first. Last updated Oct 14, 2026.

October 2026

  1. New

    Your free trial starts the moment you sign up

    Seven days with no card or checkout. Add your first website during onboarding, change your trial’s event allowance any time from Settings → Plan, and get an email before the trial ends.

    See pricing
  2. Improved

    Know when collection is running

    Website settings now confirms your first event as soon as it arrives. If a workspace has no active plan, its websites show On hold and the dashboard explains that new visits are paused.

  3. New

    All websites

    See every website in a workspace on one page, with visitors, page views, revenue, bounce rate and visit duration, each compared with the previous period.

  4. New

    Active times on Overview

    A weekly grid of the hours your visitors are most active, based on the last 28 complete days. Calendar ranges now compare with the full previous period, so Today is compared with all of yesterday.

  5. New

    Revenue per visitor

    Overview shows net revenue per visitor next to total revenue, with a comparison to the previous period.

    Revenue attribution
  6. Improved

    Purchases and refunds stand out in timelines

    Visitor and session timelines highlight purchases and refunds separately, so you can see the visit behind each payment at a glance.

September 2026

  1. New

    Import from Seline

    Bring your Seline history into Tracwell with a project token. Imported days are reconciled across timezones and can be undone.

    Import guide
  2. New

    Shareable Overview images

    Turn your Overview into an image you can post or send, without sharing access to your dashboard.

  3. New

    AI crawlers report

    A dedicated page for AI crawler traffic: requests over time split into AI fetches, indexing and training, hourly trends for single days, and the pages each crawler reads. Covers 23 crawlers.

    Set up crawler tracking
  4. Improved

    Simpler visitors, sessions, goals and funnels

    Compact rows, timelines that open in place, funnels as a single segmented flow chart, and goal and funnel reports that open straight from your saved list.

  5. New

    AI referrals

    Overview and Acquisition gain an AI referrals tab showing visits from ChatGPT, Perplexity and other assistants, carried through to signups and revenue.

  6. New

    Connect AI tools over MCP with OAuth

    Sign in from an MCP-compatible AI tool and choose exactly which websites it can read, instead of pasting an API key.

    MCP setup
  7. New

    Public demo

    Explore every report with sample data and realtime activity, no signup needed.

    Open the demo
  8. New

    Import from Databuddy

    Upload a Databuddy export to keep your traffic history alongside Tracwell data.

    Import guide
  9. Improved

    Umami imports with exact cutoffs

    Umami imports detect event times, let you confirm the exact range, and keep hourly detail, with a simpler upload and review flow.

    Import guide