TracwellvsFathom

A focused alternative to Fathom.

Goals, funnels, journeys, API and MCP access—all included. Start with 5 websites and one seat at 300K events, then grow your event allowance as you need it.

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Compare capabilities ↓

Price and capacity

A lower starting price with a larger allowance.

Start with 300K events for $9/month in Tracwell, compared with Fathom’s 100K pageviews and custom events for $15/month. Tracwell also includes goals, funnels, recorded journeys, and MCP access.

Monthly plan pricing and included usage for Tracwell and Fathom
Monthly billing · USDTracwellFathom
PlanTracwell100K tier
Monthly price$9$15
Monthly allowance300,000 events100K pageviews + custom events
Websites550
Team seats1See current plan

300K events

$9/mo

5 websites · 1 seat

$90/year · 1 year history

1M events

$15/mo

5 websites · 1 seat

$150/year · 1 year history

2M events

$29/mo

20 websites · 10 seats

$290/year · 2 years history

5M events

$49/mo

20 websites · 10 seats

$490/year · 2 years history

10M events

$79/mo

50 websites · 30 seats

$790/year · 4 years history

20M events

$149/mo

50 websites · 30 seats

$1490/year · 4 years history

All six Tracwell event allowances include goals, funnels, journeys, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance.

Fathom counts custom events toward its pageview allowance. It includes 50 websites and retains history while subscribed; Tracwell starts with five websites and one year of retention, increasing to 50 websites and four years at 10M events.

Fathom offers a trial, with no permanent free plan.

Tracwell plan detailsFathom pricing source

Competitor prices checked September 13, 2026. Taxes and regional pricing may differ.

Everything you get with Tracwell.

Explore Tracwell’s reports, tracking tools, and team features. Every paid plan includes the full feature set, with the mode and setup requirements shown below.

Tracwell compared with Fathom across 22 capabilities.
CapabilityTracwellFathom
Analytics & reports
Realtime analytics
AvailableLive visitors & events
Available
Sources, referrers & campaigns
Available
Available
Page performance
Available
Available
Countries, devices & browsers
Available
Available
Individual visitor activity
AvailableVisitors report
Not offered
Visitor journeys
AvailableSession event timelines
Not offered
Conversion goals
Available
Available
Multi-step funnels
Available
Not offered
Revenue attribution
With conditionsProduct mode · backend events · beta
With conditionsSales event values
Tracking & privacy
Custom events
Available
Available
Custom event properties
Available
Not documented
Cookieless collection
Available
Available
Collection without browser storage
With conditionsPrivate mode
Available
Returning-visitor identity
With conditionsProduct mode
Not offered
Browser tracking & automatic pageviews
AvailableScript or JavaScript SDK
Available
React Native & Expo SDK
Available
Not documented
Server-side custom events
AvailableScoped server API
Not documented
Access & collaboration
Analytics API
AvailableEvery paid plan
Available
MCP access for AI tools
AvailableEvery paid plan
Not documented
Data exports
AvailableReport CSVs & retained events
Available
Team access
Available1 / 10 / 30 seats
With conditionsSite sharing; seat limit unverified
Multiple websites
Available5 at 300K events
Available50 included
Available− Mode, plan, or setup requirement× Not offered? Not confirmed in reviewed documentation

Tracwell journeys show recorded event timelines, not screen recordings. Private mode uses daily visitor estimates; returning-visitor continuity and optional identification require Product mode. Revenue attribution is in beta and requires verified backend events; unmatched payments remain unattributed.

Availability does not imply identical reporting or counting rules. “Not documented” means we could not confirm an equivalent feature in the sources reviewed, not that the tool cannot support it.

Written by Tracwell. Sources reviewed . Check current plans and documentation before choosing.

Fathom: FeaturesFathom: DocumentationFathom: Feature availabilityFathom: APIExplore recorded session journeys

FAQ

Before you decide.

Use one campaign and one conversion event in both tools. Compare how quickly you can answer your weekly reporting question and how much historical data your selected plan preserves.

Start with one website

See the path behind your next conversion.

Connect your first website and start learning which traffic, content, and product actions move your business forward.

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