TracwellvsGoogle Analytics

A focused alternative to Google Analytics.

Goals, funnels, journeys, API and MCP access—all included. Start with 5 websites and one seat at 300K events, then grow your event allowance as you need it.

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Price and capacity

A focused workflow for $9/month.

Tracwell brings traffic, goals, funnels, recorded journeys, and MCP into one paid plan. Private mode avoids persistent browser storage by default. Choose it for that workflow and collection model; GA4 Standard costs less.

Monthly plan pricing and included usage for Tracwell and Google Analytics
Monthly billing · USDTracwellGoogle Analytics
PlanTracwellGA4 Standard
Monthly price$9$0
Monthly allowance300,000 eventsNo paid monthly event bundle
Websites5Property-based
Team seats1Role-based access

300K events

$9/mo

5 websites · 1 seat

$90/year · 1 year history

1M events

$15/mo

5 websites · 1 seat

$150/year · 1 year history

2M events

$29/mo

20 websites · 10 seats

$290/year · 2 years history

5M events

$49/mo

20 websites · 10 seats

$490/year · 2 years history

10M events

$79/mo

50 websites · 30 seats

$790/year · 4 years history

20M events

$149/mo

50 websites · 30 seats

$1490/year · 4 years history

All six Tracwell event allowances include goals, funnels, journeys, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance.

GA4 Standard is free and has collection and reporting limits rather than a paid event bundle. It is not a like-for-like per-event price comparison. Analytics 360 is a separate paid offering.

GA4 Standard is free. Tracwell is a paid alternative for a focused workflow, not a lower-cost replacement for free analytics.

Tracwell plan detailsGoogle Analytics pricing source

Competitor prices checked September 13, 2026. Taxes and regional pricing may differ.

Everything you get with Tracwell.

Explore Tracwell’s reports, tracking tools, and team features. Every paid plan includes the full feature set, with the mode and setup requirements shown below.

Tracwell compared with Google Analytics across 22 capabilities.
CapabilityTracwellGoogle Analytics
Analytics & reports
Realtime analytics
AvailableLive visitors & events
AvailableRealtime report
Sources, referrers & campaigns
Available
Available
Page performance
Available
Available
Countries, devices & browsers
Available
Available
Individual visitor activity
AvailableVisitors report
AvailableUser explorer
Visitor journeys
AvailableSession event timelines
AvailablePath exploration
Conversion goals
Available
AvailableKey events
Multi-step funnels
Available
AvailableFunnel exploration
Revenue attribution
With conditionsProduct mode · backend events · beta
With conditionsEcommerce setup
Tracking & privacy
Custom events
Available
Available
Custom event properties
Available
AvailableEvent parameters
Cookieless collection
Available
With conditionsConsent Mode pings
Collection without browser storage
With conditionsPrivate mode
With conditionsConsent Mode; limited measurement
Returning-visitor identity
With conditionsProduct mode
Available
Browser tracking & automatic pageviews
AvailableScript or JavaScript SDK
Available
React Native & Expo SDK
Available
With conditionsReact Native Firebase
Server-side custom events
AvailableScoped server API
AvailableMeasurement Protocol
Access & collaboration
Analytics API
AvailableEvery paid plan
AvailableData API
MCP access for AI tools
AvailableEvery paid plan
With conditionsSelf-run · read-only
Data exports
AvailableReport CSVs & retained events
Available
Team access
Available1 / 10 / 30 seats
AvailableUser roles & permissions
Multiple websites
Available5 at 300K events
AvailableMultiple properties
Available− Mode, plan, or setup requirement× Not offered? Not confirmed in reviewed documentation

Tracwell journeys show recorded event timelines, not screen recordings. Private mode uses daily visitor estimates; returning-visitor continuity and optional identification require Product mode. Revenue attribution is in beta and requires verified backend events; unmatched payments remain unattributed.

Availability does not imply identical reporting or counting rules. “Not documented” means we could not confirm an equivalent feature in the sources reviewed, not that the tool cannot support it.

Written by Tracwell. Sources reviewed . Check current plans and documentation before choosing.

Google Analytics: Events & reportingGoogle Analytics: ExplorationsGoogle Analytics: Cookies & consentGoogle Analytics: MCPGoogle Analytics: React Native FirebaseSee how Tracwell counts goals

FAQ

Before you decide.

Instrument the same signup event, verify it arrives, and define a conversion in each product. Compare the setup effort and counting definitions before comparing totals; different identity and session rules can produce different results.

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