With Tracwell you get
- Ready-made funnels, session timelines and revenue attribution
- Private mode with no cookies and no browser storage
- Hosted MCP access and an analytics API on every plan
Google Analytics alternative
The Google Analytics alternativefor signups and revenue.
Tracwell is a Google Analytics alternative for founders who want traffic, funnels, sessions and revenue in one focused dashboard instead of building reports in GA4. GA4 Standard is free; Tracwell is paid, starting at $9 a month for 300K events.
Why teams switch
Why people look for a Google Analytics alternative.
Answers take setup
In GA4, funnels and paths live in explorations you build yourself, and revenue needs an ecommerce setup.
Cookieless means limited data
Without consent, GA4 relies on Consent Mode pings with limited measurement.
AI access is do-it-yourself
Querying GA4 from an AI tool means running a read-only MCP server yourself.
An honest trade
What you gain, and what you give up.
Where Google Analytics may suit you better
- GA4 Standard is free; Tracwell is a paid product.
- GA4 explorations are more flexible for open-ended custom analysis.
Price and capacity
The starting plans, side by side
Tracwell brings traffic, goals, funnels, session timelines, and MCP into one paid plan. Private mode avoids persistent browser storage by default. GA4 Standard is free; choose Tracwell when you want that workflow and collection model.
| Monthly billing · USD | Tracwell | Google Analytics |
|---|---|---|
| Plan | Tracwell | GA4 Standard |
| Monthly price | $9 | $0 |
| Monthly allowance | 300,000 events | No paid monthly event bundle |
| Websites | 5 | Property-based |
| Team seats | 1 | Role-based access |
300K events
$9/mo
5 websites · 1 seat
$90/year · 1 year history
1M events
$15/mo
5 websites · 1 seat
$150/year · 1 year history
2M events
$29/mo
20 websites · 10 seats
$290/year · 2 years history
5M events
$49/mo
20 websites · 10 seats
$490/year · 2 years history
10M events
$79/mo
50 websites · 30 seats
$790/year · 4 years history
20M events
$149/mo
50 websites · 30 seats
$1490/year · 4 years history
All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance.
GA4 Standard is free and has collection and reporting limits rather than a paid event bundle. It is not a like-for-like per-event price comparison. Analytics 360 is a separate paid offering.
GA4 Standard is free. Tracwell is a paid alternative for a focused workflow, not a lower-cost replacement for free analytics.
Competitor prices checked September 13, 2026. Taxes and regional pricing may differ.
How to switch
Move from Google Analytics in an afternoon.
Start your free trial and add your website.
Install the Tracwell script next to Google Analytics; both can run at once.
Compare the two for a week or two while Tracwell builds history.
Remove Google Analytics when you are happy with your Tracwell reports.
FAQ
Switching from Google Analytics, answered.
Tracwell is a Google Analytics alternative for founders who want traffic, funnels, sessions and revenue in one focused dashboard instead of building reports in GA4. GA4 Standard is free; Tracwell is paid, starting at $9 a month for 300K events.
Google Analytics details come from its public pricing and documentation, reviewed . Check their current plans before choosing.
Start with one website
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