OpenPanel is $350 a month at 10M events. Tracwell is $79.

Revenue attribution, goals, funnels, sessions, API and MCP access - all included. Start with 5 websites and one seat at 300K events, then grow your event allowance as you need it.

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Price and capacity

The starting plans, side by side

At 300K events Tracwell is $9; OpenPanel’s smallest tier that covers it is 500K at $50. At 2M Tracwell is $29 against $180 for OpenPanel’s 2.5M tier, and at 10M it is $79 against $350. OpenPanel includes unlimited websites and seats.

Monthly plan pricing and included usage for Tracwell and OpenPanel
Monthly billing · USD	Tracwell	OpenPanel
Plan	Tracwell	Cloud
Monthly price	$9	$2.50
Monthly allowance	300,000 events	5K events
Websites	5	Unlimited
Team seats	1	Unlimited

300K events

$9/mo

5 websites · 1 seat

$90/year · 1 year history

1M events

$15/mo

5 websites · 1 seat

$150/year · 1 year history

2M events

$29/mo

20 websites · 10 seats

$290/year · 2 years history

5M events

$49/mo

20 websites · 10 seats

$490/year · 2 years history

10M events

$79/mo

50 websites · 30 seats

$790/year · 4 years history

20M events

$149/mo

50 websites · 30 seats

$1490/year · 4 years history

All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance.

OpenPanel Cloud has a 30-day free trial and no free plan. Self-hosting is free, and open-source projects can use Cloud free up to 2.5M events.

Tracwell plan details OpenPanel pricing source

Competitor prices checked November 12, 2026. Taxes and regional pricing may differ.

Everything you get with Tracwell.

Explore Tracwell’s reports, tracking tools, and team features. Every paid plan includes the full feature set, with the mode and setup requirements shown below.

Tracwell compared with OpenPanel across 22 capabilities.
Capability	Tracwell	OpenPanel
Analytics & reports
Realtime analytics	Available: Live visitors & events	Available: Realtime view
Sources, referrers & campaigns	Available	Available
Page performance	Available	Available
Countries, devices & browsers	Available	Available
Individual visitor activity	Available: Visitors report	Available: User profiles
Session timelines	Available: Ordered events per session	Available: Session timeline
Conversion goals	Available	Available: Conversion reports
Multi-step funnels	Available	Available
Revenue attribution	With conditions: Product mode · backend events	Available
Tracking & privacy
Custom events	Available	Available
Custom event properties	Available	Available
Cookieless collection	Available	Available
Collection without browser storage	With conditions: Private mode	Available: Server-side hashed ID
Returning-visitor identity	With conditions: Product mode	With conditions: Requires identify
Browser tracking & automatic pageviews	Available: Script or JavaScript SDK	Available: Script or JavaScript SDK
React Native & Expo SDK	Available	Available
Server-side custom events	Available: Scoped server API	Available: Track API & server SDKs
Access & collaboration
Analytics API	Available: Every paid plan	Available: Insights & Export APIs
MCP access for AI tools	Available: Every paid plan	Available: Hosted · read & write
Data exports	Available: Report CSVs & retained events	Available: Export API · S3 & GCS
Team access	Available: 1 / 10 / 30 seats	Available: Unlimited members
Multiple websites	Available: 5 at 300K events	Available: Unlimited

Available− Mode, plan, or setup requirement× Not offered? Not confirmed in reviewed documentation

Tracwell sessions show recorded event timelines, not screen recordings. Private mode uses daily visitor estimates; returning-visitor continuity and optional identification require Product mode. Revenue attribution requires verified backend events; unmatched payments remain unattributed.

Availability does not imply identical reporting or counting rules. “Not documented” means we could not confirm an equivalent feature in the sources reviewed, not that the tool cannot support it.

Written by Tracwell. Sources reviewed November 12, 2026. Check current plans and documentation before choosing.

OpenPanel: Plans & usage OpenPanel: Cookieless identity OpenPanel: Revenue tracking OpenPanel: React Native SDK OpenPanel: MCP OpenPanel: Export API Understand Tracwell visitor counts

FAQ

Before you decide.

Send the same events from your web and React Native apps to both tools. Compare returning visitors over a week without calling identify, then price both at the volume you expect in a year.

OpenPanel prices Cloud by event volume with every feature on every plan: $50 at 500K, $180 at 2.5M and $350 at 10M on monthly billing. Over the limit, new events wait for the next period with no extra charge, like Tracwell. OpenPanel does not publish a Cloud retention period; Tracwell keeps one to four years by allowance. OpenPanel Cloud has a 30-day free trial and no free plan. Self-hosting is free, and open-source projects can use Cloud free up to 2.5M events.

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