With Tracwell you get
- Funnels, goals and session timelines at every allowance
- Three times the starting allowance for $6 less a month
- Revenue attribution from verified backend payments
- MCP access for AI tools on every plan
Fathom alternative
Tracwell is a Fathom alternative for teams that want multi-step funnels, session timelines and revenue attribution. It starts at $9 a month for 300K events, compared with Fathom’s $15 a month for 100K pageviews and custom events.
Why teams switch
Fathom tracks goals but does not build funnels, so you cannot see the step where visitors leave.
Fathom does not show individual visitors or the ordered pages and events inside a visit.
Fathom counts custom events toward its pageview allowance.
An honest trade
Price and capacity
Start with 300K events for $9/month in Tracwell, compared with Fathom’s 100K pageviews and custom events for $15/month. Tracwell also includes goals, funnels, session timelines, and MCP access.
| Monthly billing · USD | Tracwell | Fathom |
|---|---|---|
| Plan | Tracwell | 100K tier |
| Monthly price | $9 | $15 |
| Monthly allowance | 300,000 events | 100K pageviews + custom events |
| Websites | 5 | 50 |
| Team seats | 1 | See current plan |
300K events
$9/mo
5 websites · 1 seat
$90/year · 1 year history
1M events
$15/mo
5 websites · 1 seat
$150/year · 1 year history
2M events
$29/mo
20 websites · 10 seats
$290/year · 2 years history
5M events
$49/mo
20 websites · 10 seats
$490/year · 2 years history
10M events
$79/mo
50 websites · 30 seats
$790/year · 4 years history
20M events
$149/mo
50 websites · 30 seats
$1490/year · 4 years history
All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance.
Fathom counts custom events toward its pageview allowance. It includes 50 websites and retains history while subscribed; Tracwell starts with five websites and one year of retention, increasing to 50 websites and four years at 10M events.
Fathom offers a trial, with no permanent free plan.
Competitor prices checked September 13, 2026. Taxes and regional pricing may differ.
How to switch
Start your free trial and add your website.
Install the Tracwell script next to Fathom; both can run at once.
Compare the two for a week or two while Tracwell builds history.
Remove Fathom when you are happy with your Tracwell reports.
FAQ
Fathom details come from its public pricing and documentation, reviewed . Check their current plans before choosing.
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