Funnel analytics for signup and checkout

Build a funnel from page views and custom events. Use event properties to narrow a step to the action you mean. A pricing page view, checkout creation, and successful payment represent different stages and should use separate steps.

Choose visitor- or session-based counting and the conversion window before interpreting the result. Conversion compares participants reaching the final ordered step with those entering the first step. Changing the steps, window, or counting unit changes the question being measured.

Example workflow

1. Use a page-view step filtered to your pricing page.
2. Add signup_completed as the next step, sent after signup succeeds.
3. Choose the conversion window and counting unit.
4. Review completion and drop-off, then inspect recorded journeys for context.

A funnel measures the configured sequence, not every possible path to conversion. Untracked actions cannot satisfy a step. Private-mode daily identities limit interpretations that depend on recognizing a returning visitor across days.

Use a goal to count a specific outcome such as signup. Use a funnel when the order of multiple steps and the drop-off between them matter.

• Visitor journeys from recorded sessions

  Follow page views and custom events in order within a visit. Inspect the session behind a signup or attributed purchase in Tracwell.

• Conversion goals for signups and engagement

  Define signup, revenue, and engagement goals in Tracwell. Compare completions, people, and conversion with the previous period.

Connect Tracwell and verify your first event before building reports around it.