Install
Connect your website
Add the Tracwell script, choose a collection mode, and verify the first event from your website.
Focused analytics for founders and small teams
See what drives traffic, signups, and revenue.
Find which pages and campaigns bring visitors, where they drop off, and which visits lead to paying customers.
Overview
Example report · Last 30 days
Visitors
8,420
12.4%
Signups
612
8.1%
Revenue
$18,940
2.3%
Traffic and conversions
Daily
Top sources
Visitors
Google3,184
Direct1,208
Newsletter842
Top pages
Views
/2,940
/pricing1,204
/docs863
Locations
Visitors
United States2,140
India1,318
Germany742
How it works
Go from first eventto a useful answer.
Start with page views, add the actions you want to measure, and explore the visits behind your conversions.
Track
Capture what matters
Page views are captured automatically. Add custom events for signups and send verified payments from your backend for revenue tracking.
Understand
Turn events into answers
Explore traffic sources, visitor journeys, drop-offs, and conversions in one dashboard.
Product features
Core analytics stays together.Nothing here is an add-on.
Move from live activity to the people, paths, and actions behind it, without losing the context that connects them.
Realtime
See live activity
Watch who is online and inspect new page views and events without waiting for the next reporting window.
Visitors
Understand each visitor
Review each visitor’s sessions, pages, events, acquisition context, location, and device details together.
Funnels
Find where people leave
Save the steps that matter and see exactly where people leave, counted by visitor or by session.
Goals
Measure key outcomes
Create goals for signups, revenue, and engagement, then compare completions, people, conversion, and change.
Events
Turn actions into reports
Track important actions and inspect their properties, trends, people, pages, and traffic sources.
Revenue
Connect revenue and results
Send purchases and refunds from your backend, then connect revenue to the visits behind it.
Product walkthrough
See the answer.Then inspect the path behind it.
01 / 02
Follow the path a visitor actually took.
Read the ordered page views and custom events inside a visit, so the route from entry page to final action stays intact.
Journeys stay in order, from entry page to final action.
Journeys
Example report · Last 30 days
Session journeys
Showing 4 of 248
Visitor 2398Started Sep 2, 10:42 AM8m 14sEntry/guides/analytics4 pagesExit/appGoogle8 events
Visitor 8409Started Sep 2, 11:17 AM4m 46sEntry/blog/product-analytics3 pagesExit/signupNewsletter6 events
Visitor 7907Started Sep 2, 12:12 PM6m 16sEntry/5 pagesExit/pricingProduct Hunt7 eventsVisitor 8190Started Sep 2, 1:04 PM3m 38sEntry/docs3 pagesExit/signupDirect5 events02 / 02
See the visit behind a purchase.
Send verified payments with the visitor’s session ID to connect purchases to the source, landing page, and journey of that visit.
See where the session linked to a purchase began.
Revenue
Example report · Last 30 days
Net revenue
$18,940.00
Paying customers
162
Purchases
184
Refunds
7
Revenue attribution
Follow revenue back to the acquisition context that brought the customer.
SourceRevenuePurchasesCustomers
Google$8,620.008274
Newsletter$4,780.004943
Direct$3,120.003128
FAQ
Questions, answered.
Add the script to your site with its project key. Tracwell captures the first page view, and you can use the browser API for custom events. Onboarding guides you through the collection mode and allowed-domain settings.
Read the installation guideStart with one website
See the path behind your next conversion.
Connect your first website and start learning which traffic, content, and product actions move your business forward.
Start 7-day free trial