Price and capacity
The starting plans, side by side
Below 1M events a month PostHog is free. Above that, product analytics events cost about $50 a month at 2M and about $324 at 10M; Tracwell is $29 and $79 at those allowances, with every report included.
300K events
$9/mo
5 websites · 1 seat
$90/year · 1 year history
1M events
$15/mo
5 websites · 1 seat
$150/year · 1 year history
2M events
$29/mo
20 websites · 10 seats
$290/year · 2 years history
5M events
$49/mo
20 websites · 10 seats
$490/year · 2 years history
10M events
$79/mo
50 websites · 30 seats
$790/year · 4 years history
20M events
$149/mo
50 websites · 30 seats
$1490/year · 4 years history
All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance.
PostHog bills product analytics per event after a free 1M each month: $0.00005 per event up to 2M, then $0.0000343 up to 15M. Session replay and its other products are billed separately. Its free plan keeps one year of data and paid usage keeps seven; Tracwell keeps one to four years by allowance. Tracwell stops new collection at its limit instead of billing usage.
PostHog’s first 1M events each month are free. Tracwell has a 7-day free trial and no free plan, so it is not cheaper below 1M events.
Competitor prices checked October 31, 2026. Taxes and regional pricing may differ.