Mixpanel alternative

The Mixpanel alternativethat costs a fraction as you grow.

Tracwell is a Mixpanel alternative for teams whose event volume has outgrown the free plan. At 2M events a month Tracwell is $29 and Mixpanel Growth is $259; at 10M it is $79 against $1,176, both on monthly billing. Funnels, visitor activity, session timelines and revenue attribution are included at every allowance.

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Why teams switch

Why people look for a Mixpanel alternative.

  1. Steep pricing after the free tier

    Mixpanel Growth publishes $259 a month for 2M events and $1,176 for 10M on monthly billing.

  2. Built for product teams with analysts

    Mixpanel is a deep behavioral analytics tool. Founders who mainly need traffic, signups and revenue in one place often use a small part of it.

  3. Saved reports are capped on Free

    Mixpanel Free allows five saved reports per seat; unlimited saved reports need Growth.

An honest trade

What you gain, and what you give up.

With Tracwell you get

  • A fixed monthly price from $9, with no per-event bill
  • Traffic, goals, funnels, visitor activity and revenue in one dashboard
  • Cookieless Private mode, chosen per website
  • Hosted MCP access and an analytics API on every plan

Where Mixpanel may suit you better

  • Mixpanel Free covers 1M events a month with unlimited seats; Tracwell has a 7-day trial and seats by allowance.
  • Mixpanel includes session replay, heatmaps, experiments and feature flags; Tracwell does not.
  • Mixpanel offers deeper behavioral analysis, such as retention reports, which Tracwell has not shipped yet.

Price and capacity

The starting plans, side by side

Below 1M events a month Mixpanel is free. At 2M events Mixpanel Growth is $259 a month and Tracwell is $29; at 10M it is $1,176 against Tracwell’s $79, both on monthly billing.

Monthly plan pricing and included usage for Tracwell and Mixpanel
Monthly billing · USDTracwellMixpanel
PlanTracwellFree · Growth
Monthly price$9$0 to 1M events
Monthly allowance300,000 events1M events free; Growth billed by volume
Websites5See current plan
Team seats1Unlimited

300K events

$9/mo

5 websites · 1 seat

$90/year · 1 year history

1M events

$15/mo

5 websites · 1 seat

$150/year · 1 year history

2M events

$29/mo

20 websites · 10 seats

$290/year · 2 years history

5M events

$49/mo

20 websites · 10 seats

$490/year · 2 years history

10M events

$79/mo

50 websites · 30 seats

$790/year · 4 years history

20M events

$149/mo

50 websites · 30 seats

$1490/year · 4 years history

All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance.

Mixpanel’s Free plan covers 1M events a month. Growth includes the first 1M, then publishes monthly prices by volume: $259 at 2M events and $1,176 at 10M on monthly billing. Every Mixpanel plan includes session replay, heatmaps, experiments and feature flags, which Tracwell does not offer.

Mixpanel Free covers 1M events a month with unlimited seats. Tracwell has a 7-day free trial and no free plan, so it is not cheaper below 1M events.

Competitor prices checked October 31, 2026. Taxes and regional pricing may differ.

How to switch

Move from Mixpanel in an afternoon.

  1. Start your free trial and add your website.

  2. Install the Tracwell script next to Mixpanel; both can run at once.

  3. Compare the two for a week or two while Tracwell builds history.

  4. Remove Mixpanel when you are happy with your Tracwell reports.

FAQ

Switching from Mixpanel, answered.

Tracwell is a Mixpanel alternative for teams whose event volume has outgrown the free plan. At 2M events a month Tracwell is $29 and Mixpanel Growth is $259; at 10M it is $79 against $1,176, both on monthly billing. Funnels, visitor activity, session timelines and revenue attribution are included at every allowance.

Mixpanel details come from its public pricing and documentation, reviewed . Check their current plans before choosing.

Start with one website

Find out which traffic pays.

Add your website, then ask your agent what’s working.

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