Reports and metrics
Understand what each analytics view answers and move from traffic volume to product outcomes.
Overview
Overview summarizes traffic quality and engagement for the selected range.
- Visitors
- Unique visitors in the selected range.
- Page views
- Every recorded page view.
- Bounce rate
- Sessions with exactly one page view.
- Avg. time
- Average session duration.
- Views per visit
- Average page views per session.
Expand the metric panel for Sessions, Views per visitor, Visits per visitor, and Repeat visits. Private-mode visitor counts are daily privacy-preserving estimates.
Acquisition and visitors
Acquisition separates source domains, referring URLs, tracked campaigns, and pages. Referrers show the full incoming URL when the browser shares it. Cross-origin privacy rules may provide only an origin such as https://x.com/, or no referrer at all, so use UTM, ref, or via parameters when an exact post or link must be measured.
Visitor detail connects acquisition context to sessions, pages, events, location, and device data.
Events and journeys
Events includes volume trends, people, pages, sources, countries, devices, browsers, operating systems, and property breakdowns. Use the live stream to verify a new implementation.
Journeys orders page views and custom events within a session so you can inspect the path before conversion or drop-off.
Funnels, goals, and revenue
- Funnels
- Ordered steps with visitor- or session-based conversion and drop-off.
- Goals
- Signup, revenue, and engagement outcomes.
- Revenue
- Server-recorded purchases and refunds connected to first-touch acquisition.
Send revenue from your server with a server key. Transactions are deduplicated, refunds are explicit, and currencies remain separate. Follow the revenue attribution guide for the complete setup.