---
title: "Tracwell — See what drives signups and revenue"
description: "Understand which pages and campaigns bring visitors, where they drop off, and which visits lead to signups and revenue."
canonical: "https://tracwell.app/"
markdown: "https://tracwell.app/index.md"
---

Focused analytics for founders and small teams

# See what drives traffic, signups, and revenue.

Find which pages and campaigns bring visitors, where they drop off, and which visits lead to paying customers.

[Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Explore demo](https://tracwell.app/demo)

[Cookieless Private mode](https://tracwell.app/docs/identity) [GDPR support](https://tracwell.app/dpa)

How it works

## Go  from  first  event to  a  useful  answer.

Start with page views, add the actions you want to measure, and explore the visits behind your conversions.

Install

### Connect your website

Add the Tracwell script, choose a collection mode, and verify the first event from your website.

Track

### Capture what matters

Page views are captured automatically. Add custom events for signups and send verified payments from your backend for revenue tracking.

Understand

### Turn events into answers

Explore traffic sources, visitor journeys, drop-offs, and conversions in one dashboard.

Product features

## Core analytics stays together. Nothing here is an add-on.

Move from live activity to the people, paths, and actions behind it, without losing the context that connects them.

Realtime

### [See live activity](https://tracwell.app/features/realtime)

Watch who is online and inspect new page views and events without waiting for the next reporting window.

MCP server

### [Ask your analytics](https://tracwell.app/docs/agents)

Connect your AI tool to Tracwell. Ask about traffic, conversions, and revenue with access scoped to your websites.

Visitors

### [Understand each visitor](https://tracwell.app/features/visitors)

Review each visitor’s sessions, pages, events, acquisition context, location, and device details together.

Funnels

### [Find where people leave](https://tracwell.app/features/funnels)

Track conversion goals and build funnels to see which steps turn visitors into customers, and where they leave.

Events

### [Turn actions into reports](https://tracwell.app/features/events)

Track important actions and inspect their properties, trends, people, pages, and traffic sources.

Revenue

### [Connect revenue and results](https://tracwell.app/features/revenue)

Send purchases and refunds from your backend, then connect revenue to the visits behind it.

Teams

### [Work better together](https://tracwell.app/pricing)

Invite teammates to your workspace and give each person the access they need to explore your analytics.

Privacy

### [Analytics without cookies](https://tracwell.app/docs/identity)

Understand your traffic without cookies. Choose Private mode for cookieless collection on your website.

Imports

### [Keep your history](https://tracwell.app/docs/imports)

Import traffic history from Umami, Databuddy, or Vercel and explore it alongside your Tracwell analytics.

FAQ

## Questions, answered.

**How do I install Tracwell?**

Add the script to your site with its project key. Tracwell captures the first page view, and you can use the browser API for custom events. Onboarding guides you through the collection mode and allowed-domain settings.

[Read the installation guide](https://tracwell.app/docs/browser-sdk)

**Does Tracwell use cookies?**

Private mode does not use cookies, local storage, or persistent browser identity. Product mode uses first-party local storage for anonymous sessions and optional user identity. Choose the mode per website and handle consent where required.

[Read about collection and consent](https://tracwell.app/docs/privacy)

**Which collection mode should I choose?**

Choose Private mode for cookieless traffic measurement without persistent visitor identity. Choose Product mode to recognize returning visitors and connect their activity to signups and revenue. Handle consent where required.

[Compare collection modes](https://tracwell.app/docs/identity)

**How does revenue attribution work?**

In Product mode, send verified purchases and refunds from your backend through the server API. Include the visitor’s session ID to link a payment to that session’s first source, landing page, and journey. Payments without a matching session remain unattributed. Adding the browser script alone does not import payments.

[Understand revenue attribution](https://tracwell.app/features/revenue)

**Can I track custom events?**

Yes. Track events such as \`signup\_completed\` or \`checkout\_started\` with the properties you need for filtering and breakdowns.

[Set up custom events](https://tracwell.app/docs/events)

**Can I track more than one website?**

Yes. Add multiple websites to a workspace and switch between them in the dashboard. You can also join shared workspaces. The website limit depends on each workspace’s plan.

[Compare website allowances](https://tracwell.app/pricing)

**Can I query Tracwell from an AI tool?**

Yes. Connect an MCP-compatible AI tool with a read-only key. Choose which websites it can access, then ask questions about your analytics.

[Connect an MCP-compatible tool](https://tracwell.app/docs/agents)

**Can I export or query my data?**

Export Overview and Event summary reports as CSV from Settings. Workspace owners can also export all available events within their plan’s retention period. We’ll email you when the full export is ready; its download link expires seven days after the request. You can also query reports through the API or MCP.

[Query reports through MCP](https://tracwell.app/docs/agents)

Start with one website

## See the path behind your next conversion.

Connect your first website and start learning which traffic, content, and product actions move your business forward.

[Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding)