---
title: "Analytics guides - Tracwell"
description: "Practical guides to measuring AI assistant traffic, AI crawlers, campaigns and revenue by traffic source."
canonical: "https://tracwell.app/guides"
markdown: "https://tracwell.app/guides.md"
---

Guides

# Measure what actually brings customers.

Practical guides to measuring AI assistant traffic, AI crawlers, campaigns and revenue by traffic source.

All guides

## Answers to the questions founders ask about their traffic.

### How to track traffic from ChatGPT and other AI assistants

See how many visitors ChatGPT, Claude, Perplexity and Gemini send to your website, why some AI visits look like Direct traffic, and how to tell whether they convert.

[Read the guide](https://tracwell.app/guides/track-chatgpt-traffic)

### How to see which AI crawlers visit your website

AI crawlers like GPTBot, ClaudeBot and PerplexityBot never run your analytics script. Learn how to see them, what each one is for, and how to control them.

[Read the guide](https://tracwell.app/guides/track-ai-crawlers)

### How to track revenue by traffic source

Connect each verified payment to the visit, source and campaign that started it, using session IDs in checkout metadata and a server-side payment webhook.

[Read the guide](https://tracwell.app/guides/revenue-by-traffic-source)

### How to use UTM parameters to track campaigns

A practical guide to UTM parameters: what each one means, naming rules that keep reports clean, and when you should and should not tag links.

[Read the guide](https://tracwell.app/guides/utm-parameters)

Start with one website

## See the path behind your next conversion.

Connect your first website and start learning which traffic, content, and product actions move your business forward.

[Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding)