---
title: "Conversion goals for signups and engagement - Tracwell"
description: "Define signup, revenue, and engagement goals in Tracwell. Compare completions, people, and conversion with the previous period."
canonical: "https://tracwell.app/features/goals"
markdown: "https://tracwell.app/features/goals.md"
---

# Conversion goals for signups and engagement

Tracwell goals turn a recorded outcome into a reusable conversion report. Define what counts as a match, then compare completions, people, conversion, and change over the selected period.

## Measure a completed outcome

Send an event after the application confirms success. For a signup goal, signup\_completed is more meaningful than a click on the signup button. Match the event and relevant properties so the report counts the outcome you intend.

## Distinguish completions from people

One anonymous visitor can complete an action more than once. Completions and people answer different questions. Goal conversion compares anonymous visitors with a match against visitors with recorded activity in the report range.

## Track a successful account creation

Example workflow

1. Emit signup\_completed after account creation succeeds.
2. Create a goal that matches the signup event.
3. Select a date range and inspect completions alongside people and conversion.
4. Compare with the previous period and inspect relevant events or journeys.

[Query goals through MCP](https://tracwell.app/docs/agents)

## What to keep in mind

The result depends on recorded activity and your matching definition. Anonymous visitor identity is not cross-device identity, and Private-mode visitor estimates are scoped daily. A higher completion count alone does not establish a higher conversion rate.

## Can I define or query goals from an AI tool?

Yes. MCP keys can read permitted analytics. A key explicitly granted definition-write access to one website can also create or update that website’s goals and funnels.

## Explore the connected reports

- [Funnel analytics for signup and checkout](https://tracwell.app/features/funnels)

  Measure ordered conversion steps and drop-off with Tracwell funnels. Define page and event steps, filters, and a conversion window.

- [Custom event analytics for product actions](https://tracwell.app/features/events)

  Track successful product actions with custom events and properties. Explore event trends, people, pages, and sources in Tracwell.

## Start with your website

Connect Tracwell and verify your first event before building reports around it.

[Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Explore demo](https://tracwell.app/demo) [Compare plans](https://tracwell.app/pricing)