---
title: "Funnel analytics for signup and checkout - Tracwell"
description: "Measure ordered conversion steps and drop-off with Tracwell funnels. Define page and event steps, filters, and a conversion window."
canonical: "https://tracwell.app/features/funnels"
markdown: "https://tracwell.app/features/funnels.md"
---

# Funnel analytics for signup and checkout

Tracwell funnels measure how many visitors or sessions complete an ordered sequence of page views and events within a chosen conversion window. Compare step completion and drop-off to locate where a process loses participants.

## Define steps that represent actual progress

Build a funnel from page views and custom events. Use event properties to narrow a step to the action you mean. A pricing page view, checkout creation, and successful payment represent different stages and should use separate steps.

## Keep the counting rule visible

Choose visitor- or session-based counting and the conversion window before interpreting the result. Conversion compares participants reaching the final ordered step with those entering the first step. Changing the steps, window, or counting unit changes the question being measured.

## Measure pricing-to-signup conversion

Example workflow

1. Use a page-view step filtered to your pricing page.
2. Add signup\_completed as the next step, sent after signup succeeds.
3. Choose the conversion window and counting unit.
4. Review completion and drop-off, then inspect recorded journeys for context.

[Set up the events for your funnel](https://tracwell.app/docs/events)

## What to keep in mind

A funnel measures the configured sequence, not every possible path to conversion. Untracked actions cannot satisfy a step. Private-mode daily identities limit interpretations that depend on recognizing a returning visitor across days.

## Should I use a goal or a funnel?

Use a goal to count a specific outcome such as signup. Use a funnel when the order of multiple steps and the drop-off between them matter.

## Explore the connected reports

- [Sessions: the ordered path behind every visit](https://tracwell.app/features/journeys)

  Follow page views and custom events in order within a visit. Inspect the session behind a signup or attributed purchase in Tracwell.

- [Conversion goals for signups and engagement](https://tracwell.app/features/goals)

  Define signup, revenue, and engagement goals in Tracwell. Compare completions, people, and conversion with the previous period.

## Start with your website

Connect Tracwell and verify your first event before building reports around it.

[Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Explore demo](https://tracwell.app/demo) [Compare plans](https://tracwell.app/pricing)