--- title: "Tracwell vs OpenPanel" description: "Compare Tracwell’s pricing, event allowances, reports, tracking, SDKs, and API/MCP access with OpenPanel." canonical: "https://tracwell.app/compare/openpanel" markdown: "https://tracwell.app/compare/openpanel.md" --- TracwellvsOpenPanel # OpenPanel is $350 a month at 10M events. Tracwell is $79. Revenue attribution, goals, funnels, sessions, API and MCP access - all included. Start with 5 websites and one seat at 300K events, then grow your event allowance as you need it. [Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Explore demo](https://tracwell.app/demo) [Compare capabilities ↓](https://tracwell.app/compare/openpanel#comparison) [Switching from OpenPanel?](https://tracwell.app/alternatives/openpanel) Price and capacity ## The starting plans, side by side At 300K events Tracwell is $9; OpenPanel’s smallest tier that covers it is 500K at $50. At 2M Tracwell is $29 against $180 for OpenPanel’s 2.5M tier, and at 10M it is $79 against $350. OpenPanel includes unlimited websites and seats. Monthly plan pricing and included usage for Tracwell and OpenPanel | Monthly billing · USD | Tracwell | OpenPanel | | --------------------- | -------------- | --------- | | Plan | Tracwell | Cloud | | Monthly price | $9 | $2.50 | | Monthly allowance | 300,000 events | 5K events | | Websites | 5 | Unlimited | | Team seats | 1 | Unlimited | 300K events $9/mo 5 websites · 1 seat $90/year · 1 year history 1M events $15/mo 5 websites · 1 seat $150/year · 1 year history 2M events $29/mo 20 websites · 10 seats $290/year · 2 years history 5M events $49/mo 20 websites · 10 seats $490/year · 2 years history 10M events $79/mo 50 websites · 30 seats $790/year · 4 years history 20M events $149/mo 50 websites · 30 seats $1490/year · 4 years history All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance. OpenPanel prices Cloud by event volume with every feature on every plan: $50 at 500K, $180 at 2.5M and $350 at 10M on monthly billing. Over the limit, new events wait for the next period with no extra charge, like Tracwell. OpenPanel does not publish a Cloud retention period; Tracwell keeps one to four years by allowance. OpenPanel Cloud has a 30-day free trial and no free plan. Self-hosting is free, and open-source projects can use Cloud free up to 2.5M events. [Tracwell plan details](https://tracwell.app/pricing) [OpenPanel pricing source](https://openpanel.dev/pricing) Competitor prices checked November 12, 2026. Taxes and regional pricing may differ. ## Everything you get with Tracwell. Explore Tracwell’s reports, tracking tools, and team features. Every paid plan includes the full feature set, with the mode and setup requirements shown below. Tracwell compared with OpenPanel across 22 capabilities. | Capability | Tracwell | OpenPanel | | -------------------------------------- | ----------------------------------------------- | ------------------------------------ | | Analytics & reports | | | | Realtime analytics | ✓Available: Live visitors & events | ✓Available: Realtime view | | Sources, referrers & campaigns | ✓Available | ✓Available | | Page performance | ✓Available | ✓Available | | Countries, devices & browsers | ✓Available | ✓Available | | Individual visitor activity | ✓Available: Visitors report | ✓Available: User profiles | | Session timelines | ✓Available: Ordered events per session | ✓Available: Session timeline | | Conversion goals | ✓Available | ✓Available: Conversion reports | | Multi-step funnels | ✓Available | ✓Available | | Revenue attribution | −With conditions: Product mode · backend events | ✓Available | | Tracking & privacy | | | | Custom events | ✓Available | ✓Available | | Custom event properties | ✓Available | ✓Available | | Cookieless collection | ✓Available | ✓Available | | Collection without browser storage | −With conditions: Private mode | ✓Available: Server-side hashed ID | | Returning-visitor identity | −With conditions: Product mode | −With conditions: Requires identify | | Browser tracking & automatic pageviews | ✓Available: Script or JavaScript SDK | ✓Available: Script or JavaScript SDK | | React Native & Expo SDK | ✓Available | ✓Available | | Server-side custom events | ✓Available: Scoped server API | ✓Available: Track API & server SDKs | | Access & collaboration | | | | Analytics API | ✓Available: Every paid plan | ✓Available: Insights & Export APIs | | MCP access for AI tools | ✓Available: Every paid plan | ✓Available: Hosted · read & write | | Data exports | ✓Available: Report CSVs & retained events | ✓Available: Export API · S3 & GCS | | Team access | ✓Available: 1 / 10 / 30 seats | ✓Available: Unlimited members | | Multiple websites | ✓Available: 5 at 300K events | ✓Available: Unlimited | ✓ Available− Mode, plan, or setup requirement× Not offered? Not confirmed in reviewed documentation Tracwell sessions show recorded event timelines, not screen recordings. Private mode uses daily visitor estimates; returning-visitor continuity and optional identification require Product mode. Revenue attribution requires verified backend events; unmatched payments remain unattributed. Availability does not imply identical reporting or counting rules. “Not documented” means we could not confirm an equivalent feature in the sources reviewed, not that the tool cannot support it. Written by Tracwell. Sources reviewed November 12, 2026. Check current plans and documentation before choosing. [OpenPanel: Plans & usage](https://openpanel.dev/pricing) [OpenPanel: Cookieless identity](https://openpanel.dev/docs/how-it-works) [OpenPanel: Revenue tracking](https://openpanel.dev/docs/revenue-tracking) [OpenPanel: React Native SDK](https://openpanel.dev/docs/sdks/react-native) [OpenPanel: MCP](https://openpanel.dev/docs/mcp) [OpenPanel: Export API](https://openpanel.dev/docs/api/export) [Understand Tracwell visitor counts](https://tracwell.app/features/visitors) FAQ ## Before you decide. **How should I evaluate Tracwell against OpenPanel?** Send the same events from your web and React Native apps to both tools. Compare returning visitors over a week without calling identify, then price both at the volume you expect in a year. **Does installing Tracwell automatically import payments?** No. Revenue tracking requires verified purchase and refund events from your backend in Product mode. A matching session connects a payment to that session’s source; unmatched payments remain unattributed. **How do pricing and usage compare?** OpenPanel prices Cloud by event volume with every feature on every plan: $50 at 500K, $180 at 2.5M and $350 at 10M on monthly billing. Over the limit, new events wait for the next period with no extra charge, like Tracwell. OpenPanel does not publish a Cloud retention period; Tracwell keeps one to four years by allowance. OpenPanel Cloud has a 30-day free trial and no free plan. Self-hosting is free, and open-source projects can use Cloud free up to 2.5M events. Start with one website ## Find out which traffic pays. Add your website, then ask your agent what’s working. [Start free](https://tracwell.app/login?callbackURL=%2Fonboarding) 7 days free · No card required