--- title: "Tracwell vs Mixpanel" description: "Compare Tracwell’s pricing, event allowances, reports, tracking, SDKs, and API/MCP access with Mixpanel." canonical: "https://tracwell.app/compare/mixpanel" markdown: "https://tracwell.app/compare/mixpanel.md" --- TracwellvsMixpanel # Mixpanel Growth is $259 a month at 2M events. Tracwell is $29. Revenue attribution, goals, funnels, sessions, API and MCP access - all included. Start with 5 websites and one seat at 300K events, then grow your event allowance as you need it. [Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Explore demo](https://tracwell.app/demo) [Compare capabilities ↓](https://tracwell.app/compare/mixpanel#comparison) [Switching from Mixpanel?](https://tracwell.app/alternatives/mixpanel) Price and capacity ## The starting plans, side by side Below 1M events a month Mixpanel is free. At 2M events Mixpanel Growth is $259 a month and Tracwell is $29; at 10M it is $1,176 against Tracwell’s $79, both on monthly billing. Monthly plan pricing and included usage for Tracwell and Mixpanel | Monthly billing · USD | Tracwell | Mixpanel | | --------------------- | -------------- | --------------------------------------- | | Plan | Tracwell | Free · Growth | | Monthly price | $9 | $0 to 1M events | | Monthly allowance | 300,000 events | 1M events free; Growth billed by volume | | Websites | 5 | See current plan | | Team seats | 1 | Unlimited | 300K events $9/mo 5 websites · 1 seat $90/year · 1 year history 1M events $15/mo 5 websites · 1 seat $150/year · 1 year history 2M events $29/mo 20 websites · 10 seats $290/year · 2 years history 5M events $49/mo 20 websites · 10 seats $490/year · 2 years history 10M events $79/mo 50 websites · 30 seats $790/year · 4 years history 20M events $149/mo 50 websites · 30 seats $1490/year · 4 years history All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance. Mixpanel’s Free plan covers 1M events a month. Growth includes the first 1M, then publishes monthly prices by volume: $259 at 2M events and $1,176 at 10M on monthly billing. Every Mixpanel plan includes session replay, heatmaps, experiments and feature flags, which Tracwell does not offer. Mixpanel Free covers 1M events a month with unlimited seats. Tracwell has a 7-day free trial and no free plan, so it is not cheaper below 1M events. [Tracwell plan details](https://tracwell.app/pricing) [Mixpanel pricing source](https://mixpanel.com/pricing/) Competitor prices checked October 31, 2026. Taxes and regional pricing may differ. ## Everything you get with Tracwell. Explore Tracwell’s reports, tracking tools, and team features. Every paid plan includes the full feature set, with the mode and setup requirements shown below. Tracwell compared with Mixpanel across 22 capabilities. | Capability | Tracwell | Mixpanel | | -------------------------------------- | --------------------------------------------- | -------------------------------------- | | Analytics & reports | | | | Realtime analytics | ✓AvailableLive visitors & events | ?Not documented | | Sources, referrers & campaigns | ✓Available | ✓Available | | Page performance | ✓Available | ✓Available | | Countries, devices & browsers | ✓Available | ✓Available | | Individual visitor activity | ✓AvailableVisitors report | ✓AvailableUser profiles | | Session timelines | ✓AvailableOrdered events per session | ✓AvailableFlows report | | Conversion goals | ✓Available | ?Not documented | | Multi-step funnels | ✓Available | ✓Available | | Revenue attribution | −With conditionsProduct mode · backend events | ?Not documented | | Tracking & privacy | | | | Custom events | ✓Available | ✓Available | | Custom event properties | ✓Available | ✓Available | | Cookieless collection | ✓Available | ?Not documented | | Collection without browser storage | −With conditionsPrivate mode | ?Not documented | | Returning-visitor identity | −With conditionsProduct mode | ✓Available | | Browser tracking & automatic pageviews | ✓AvailableScript or JavaScript SDK | ✓AvailableJavaScript SDK & autocapture | | React Native & Expo SDK | ✓Available | ✓Available | | Server-side custom events | ✓AvailableScoped server API | ✓Available | | Access & collaboration | | | | Analytics API | ✓AvailableEvery paid plan | ✓Available | | MCP access for AI tools | ✓AvailableEvery paid plan | −With conditionsHosted · beta | | Data exports | ✓AvailableReport CSVs & retained events | ✓Available | | Team access | ✓Available1 / 10 / 30 seats | ✓AvailableUnlimited seats | | Multiple websites | ✓Available5 at 300K events | ?Not documented | ✓ Available− Mode, plan, or setup requirement× Not offered? Not confirmed in reviewed documentation Tracwell sessions show recorded event timelines, not screen recordings. Private mode uses daily visitor estimates; returning-visitor continuity and optional identification require Product mode. Revenue attribution requires verified backend events; unmatched payments remain unattributed. Availability does not imply identical reporting or counting rules. “Not documented” means we could not confirm an equivalent feature in the sources reviewed, not that the tool cannot support it. Written by Tracwell. Sources reviewed October 31, 2026. Check current plans and documentation before choosing. [Mixpanel: Plans & usage](https://mixpanel.com/pricing/) [Mixpanel: Flows](https://docs.mixpanel.com/docs/reports/flows) [Mixpanel: JavaScript SDK](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript) [Mixpanel: React Native SDK](https://docs.mixpanel.com/docs/tracking-methods/sdks/react-native) [Mixpanel: MCP](https://docs.mixpanel.com/docs/mcp) [Mixpanel: Exports](https://docs.mixpanel.com/docs/export-methods) [Understand Tracwell visitor activity](https://tracwell.app/features/visitors) FAQ ## Before you decide. **How should I evaluate Tracwell against Mixpanel?** Instrument one signup flow in both products and identify the same test user. Compare the funnel and the user’s event history, then price both at the event volume you expect in a year, not today. **Does installing Tracwell automatically import payments?** No. Revenue tracking requires verified purchase and refund events from your backend in Product mode. A matching session connects a payment to that session’s source; unmatched payments remain unattributed. **How do pricing and usage compare?** Mixpanel’s Free plan covers 1M events a month. Growth includes the first 1M, then publishes monthly prices by volume: $259 at 2M events and $1,176 at 10M on monthly billing. Every Mixpanel plan includes session replay, heatmaps, experiments and feature flags, which Tracwell does not offer. Mixpanel Free covers 1M events a month with unlimited seats. Tracwell has a 7-day free trial and no free plan, so it is not cheaper below 1M events. Start with one website ## Find out which traffic pays. Add your website, then ask your agent what’s working. [Start free](https://tracwell.app/login?callbackURL=%2Fonboarding) 7 days free · No card required