--- title: "Tracwell vs Google Analytics" description: "Compare Tracwell’s pricing, event allowances, reports, tracking, SDKs, and API/MCP access with Google Analytics 4." canonical: "https://tracwell.app/compare/google-analytics" markdown: "https://tracwell.app/compare/google-analytics.md" --- TracwellvsGoogle Analytics # Signups and revenue in one focused report, without building it in GA4. Revenue attribution, goals, funnels, sessions, API and MCP access - all included. Start with 5 websites and one seat at 300K events, then grow your event allowance as you need it. [Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Explore demo](https://tracwell.app/demo) [Compare capabilities ↓](https://tracwell.app/compare/google-analytics#comparison) [Switching from Google Analytics?](https://tracwell.app/alternatives/google-analytics) Price and capacity ## The starting plans, side by side Tracwell brings traffic, goals, funnels, session timelines, and MCP into one paid plan. Private mode avoids persistent browser storage by default. GA4 Standard is free; choose Tracwell when you want that workflow and collection model. Monthly plan pricing and included usage for Tracwell and Google Analytics | Monthly billing · USD | Tracwell | Google Analytics | | --------------------- | -------------- | ---------------------------- | | Plan | Tracwell | GA4 Standard | | Monthly price | $9 | $0 | | Monthly allowance | 300,000 events | No paid monthly event bundle | | Websites | 5 | Property-based | | Team seats | 1 | Role-based access | 300K events $9/mo 5 websites · 1 seat $90/year · 1 year history 1M events $15/mo 5 websites · 1 seat $150/year · 1 year history 2M events $29/mo 20 websites · 10 seats $290/year · 2 years history 5M events $49/mo 20 websites · 10 seats $490/year · 2 years history 10M events $79/mo 50 websites · 30 seats $790/year · 4 years history 20M events $149/mo 50 websites · 30 seats $1490/year · 4 years history All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance. GA4 Standard is free and has collection and reporting limits rather than a paid event bundle. It is not a like-for-like per-event price comparison. Analytics 360 is a separate paid offering. GA4 Standard is free. Tracwell is a paid alternative for a focused workflow, not a lower-cost replacement for free analytics. [Tracwell plan details](https://tracwell.app/pricing) [Google Analytics pricing source](https://support.google.com/analytics/answer/11828307) Competitor prices checked September 13, 2026. Taxes and regional pricing may differ. ## Everything you get with Tracwell. Explore Tracwell’s reports, tracking tools, and team features. Every paid plan includes the full feature set, with the mode and setup requirements shown below. Tracwell compared with Google Analytics across 22 capabilities. | Capability | Tracwell | Google Analytics | | -------------------------------------- | --------------------------------------------- | ------------------------------------------------- | | Analytics & reports | | | | Realtime analytics | ✓AvailableLive visitors & events | ✓AvailableRealtime report | | Sources, referrers & campaigns | ✓Available | ✓Available | | Page performance | ✓Available | ✓Available | | Countries, devices & browsers | ✓Available | ✓Available | | Individual visitor activity | ✓AvailableVisitors report | ✓AvailableUser explorer | | Session timelines | ✓AvailableOrdered events per session | ✓AvailablePath exploration | | Conversion goals | ✓Available | ✓AvailableKey events | | Multi-step funnels | ✓Available | ✓AvailableFunnel exploration | | Revenue attribution | −With conditionsProduct mode · backend events | −With conditionsEcommerce setup | | Tracking & privacy | | | | Custom events | ✓Available | ✓Available | | Custom event properties | ✓Available | ✓AvailableEvent parameters | | Cookieless collection | ✓Available | −With conditionsConsent Mode pings | | Collection without browser storage | −With conditionsPrivate mode | −With conditionsConsent Mode; limited measurement | | Returning-visitor identity | −With conditionsProduct mode | ✓Available | | Browser tracking & automatic pageviews | ✓AvailableScript or JavaScript SDK | ✓Available | | React Native & Expo SDK | ✓Available | −With conditionsReact Native Firebase | | Server-side custom events | ✓AvailableScoped server API | ✓AvailableMeasurement Protocol | | Access & collaboration | | | | Analytics API | ✓AvailableEvery paid plan | ✓AvailableData API | | MCP access for AI tools | ✓AvailableEvery paid plan | −With conditionsSelf-run · read-only | | Data exports | ✓AvailableReport CSVs & retained events | ✓Available | | Team access | ✓Available1 / 10 / 30 seats | ✓AvailableUser roles & permissions | | Multiple websites | ✓Available5 at 300K events | ✓AvailableMultiple properties | ✓ Available− Mode, plan, or setup requirement× Not offered? Not confirmed in reviewed documentation Tracwell sessions show recorded event timelines, not screen recordings. Private mode uses daily visitor estimates; returning-visitor continuity and optional identification require Product mode. Revenue attribution requires verified backend events; unmatched payments remain unattributed. Availability does not imply identical reporting or counting rules. “Not documented” means we could not confirm an equivalent feature in the sources reviewed, not that the tool cannot support it. Written by Tracwell. Sources reviewed September 13, 2026. Check current plans and documentation before choosing. [Google Analytics: Events & reporting](https://support.google.com/analytics/answer/9322688) [Google Analytics: Explorations](https://support.google.com/analytics/answer/9327974) [Google Analytics: Cookies & consent](https://support.google.com/analytics/answer/11593727) [Google Analytics: MCP](https://developers.google.com/analytics/devguides/MCP) [Google Analytics: React Native Firebase](https://rnfirebase.io/analytics/usage) [See how Tracwell counts goals](https://tracwell.app/features/goals) FAQ ## Before you decide. **How should I evaluate Tracwell against Google Analytics?** Instrument the same signup event, verify it arrives, and define a conversion in each product. Compare the setup effort and counting definitions before comparing totals; different identity and session rules can produce different results. **Does installing Tracwell automatically import payments?** No. Revenue tracking requires verified purchase and refund events from your backend in Product mode. A matching session connects a payment to that session’s source; unmatched payments remain unattributed. **How do pricing and usage compare?** GA4 Standard is free and has collection and reporting limits rather than a paid event bundle. It is not a like-for-like per-event price comparison. Analytics 360 is a separate paid offering. GA4 Standard is free. Tracwell is a paid alternative for a focused workflow, not a lower-cost replacement for free analytics. Start with one website ## See the path behind your next conversion. Connect your first website and start learning which traffic, content, and product actions move your business forward. [Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding)