--- title: "Tracwell vs Fathom" description: "Compare Tracwell’s pricing, event allowances, reports, tracking, SDKs, and API/MCP access with Fathom." canonical: "https://tracwell.app/compare/fathom" markdown: "https://tracwell.app/compare/fathom.md" --- TracwellvsFathom # 3× the events of Fathom, for $6 less a month. Revenue attribution, goals, funnels, sessions, API and MCP access - all included. Start with 5 websites and one seat at 300K events, then grow your event allowance as you need it. [Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Explore demo](https://tracwell.app/demo) [Compare capabilities ↓](https://tracwell.app/compare/fathom#comparison) [Switching from Fathom?](https://tracwell.app/alternatives/fathom) Price and capacity ## The starting plans, side by side Start with 300K events for $9/month in Tracwell, compared with Fathom’s 100K pageviews and custom events for $15/month. Tracwell also includes goals, funnels, session timelines, and MCP access. Monthly plan pricing and included usage for Tracwell and Fathom | Monthly billing · USD | Tracwell | Fathom | | --------------------- | -------------- | ------------------------------ | | Plan | Tracwell | 100K tier | | Monthly price | $9 | $15 | | Monthly allowance | 300,000 events | 100K pageviews + custom events | | Websites | 5 | 50 | | Team seats | 1 | See current plan | 300K events $9/mo 5 websites · 1 seat $90/year · 1 year history 1M events $15/mo 5 websites · 1 seat $150/year · 1 year history 2M events $29/mo 20 websites · 10 seats $290/year · 2 years history 5M events $49/mo 20 websites · 10 seats $490/year · 2 years history 10M events $79/mo 50 websites · 30 seats $790/year · 4 years history 20M events $149/mo 50 websites · 30 seats $1490/year · 4 years history All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance. Fathom counts custom events toward its pageview allowance. It includes 50 websites and retains history while subscribed; Tracwell starts with five websites and one year of retention, increasing to 50 websites and four years at 10M events. Fathom offers a trial, with no permanent free plan. [Tracwell plan details](https://tracwell.app/pricing) [Fathom pricing source](https://usefathom.com/pricing) Competitor prices checked September 13, 2026. Taxes and regional pricing may differ. ## Everything you get with Tracwell. Explore Tracwell’s reports, tracking tools, and team features. Every paid plan includes the full feature set, with the mode and setup requirements shown below. Tracwell compared with Fathom across 22 capabilities. | Capability | Tracwell | Fathom | | -------------------------------------- | --------------------------------------------- | --------------------------------------------------- | | Analytics & reports | | | | Realtime analytics | ✓AvailableLive visitors & events | ✓Available | | Sources, referrers & campaigns | ✓Available | ✓Available | | Page performance | ✓Available | ✓Available | | Countries, devices & browsers | ✓Available | ✓Available | | Individual visitor activity | ✓AvailableVisitors report | ×Not offered | | Session timelines | ✓AvailableOrdered events per session | ×Not offered | | Conversion goals | ✓Available | ✓Available | | Multi-step funnels | ✓Available | ×Not offered | | Revenue attribution | −With conditionsProduct mode · backend events | −With conditionsSales event values | | Tracking & privacy | | | | Custom events | ✓Available | ✓Available | | Custom event properties | ✓Available | ?Not documented | | Cookieless collection | ✓Available | ✓Available | | Collection without browser storage | −With conditionsPrivate mode | ✓Available | | Returning-visitor identity | −With conditionsProduct mode | ×Not offered | | Browser tracking & automatic pageviews | ✓AvailableScript or JavaScript SDK | ✓Available | | React Native & Expo SDK | ✓Available | ?Not documented | | Server-side custom events | ✓AvailableScoped server API | ?Not documented | | Access & collaboration | | | | Analytics API | ✓AvailableEvery paid plan | ✓Available | | MCP access for AI tools | ✓AvailableEvery paid plan | ?Not documented | | Data exports | ✓AvailableReport CSVs & retained events | ✓Available | | Team access | ✓Available1 / 10 / 30 seats | −With conditionsSite sharing; seat limit unverified | | Multiple websites | ✓Available5 at 300K events | ✓Available50 included | ✓ Available− Mode, plan, or setup requirement× Not offered? Not confirmed in reviewed documentation Tracwell sessions show recorded event timelines, not screen recordings. Private mode uses daily visitor estimates; returning-visitor continuity and optional identification require Product mode. Revenue attribution requires verified backend events; unmatched payments remain unattributed. Availability does not imply identical reporting or counting rules. “Not documented” means we could not confirm an equivalent feature in the sources reviewed, not that the tool cannot support it. Written by Tracwell. Sources reviewed September 13, 2026. Check current plans and documentation before choosing. [Fathom: Features](https://usefathom.com/features) [Fathom: Documentation](https://usefathom.com/docs) [Fathom: Feature availability](https://usefathom.com/docs/troubleshooting/features) [Fathom: API](https://usefathom.com/api/v1) [Explore session timelines](https://tracwell.app/features/journeys) FAQ ## Before you decide. **How should I evaluate Tracwell against Fathom?** Use one campaign and one conversion event in both tools. Compare how quickly you can answer your weekly reporting question and how much historical data your selected plan preserves. **Does installing Tracwell automatically import payments?** No. Revenue tracking requires verified purchase and refund events from your backend in Product mode. A matching session connects a payment to that session’s source; unmatched payments remain unattributed. **How do pricing and usage compare?** Fathom counts custom events toward its pageview allowance. It includes 50 websites and retains history while subscribed; Tracwell starts with five websites and one year of retention, increasing to 50 websites and four years at 10M events. Fathom offers a trial, with no permanent free plan. Start with one website ## See the path behind your next conversion. Connect your first website and start learning which traffic, content, and product actions move your business forward. [Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding)