--- title: "Google Analytics alternative - Tracwell" description: "Looking for a simpler Google Analytics alternative? Tracwell puts traffic, funnels, sessions and revenue in one focused dashboard, with a cookieless mode." canonical: "https://tracwell.app/alternatives/google-analytics" markdown: "https://tracwell.app/alternatives/google-analytics.md" --- Google Analytics alternative # The Google Analytics alternative for signups and revenue. Tracwell is a Google Analytics alternative for founders who want traffic, funnels, sessions and revenue in one focused dashboard instead of building reports in GA4. GA4 Standard is free; Tracwell is paid, starting at $9 a month for 300K events. [Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Full comparison](https://tracwell.app/compare/google-analytics) Why teams switch ## Why people look for a Google Analytics alternative. 1. ### Answers take setup In GA4, funnels and paths live in explorations you build yourself, and revenue needs an ecommerce setup. 2. ### Cookieless means limited data Without consent, GA4 relies on Consent Mode pings with limited measurement. 3. ### AI access is do-it-yourself Querying GA4 from an AI tool means running a read-only MCP server yourself. An honest trade ## What you gain, and what you give up. ### With Tracwell you get - Ready-made funnels, session timelines and revenue attribution - Private mode with no cookies and no browser storage - Hosted MCP access and an analytics API on every plan ### Where Google Analytics may suit you better - GA4 Standard is free; Tracwell is a paid product. - GA4 explorations are more flexible for open-ended custom analysis. Price and capacity ## The starting plans, side by side Tracwell brings traffic, goals, funnels, session timelines, and MCP into one paid plan. Private mode avoids persistent browser storage by default. GA4 Standard is free; choose Tracwell when you want that workflow and collection model. Monthly plan pricing and included usage for Tracwell and Google Analytics | Monthly billing · USD | Tracwell | Google Analytics | | --------------------- | -------------- | ---------------------------- | | Plan | Tracwell | GA4 Standard | | Monthly price | $9 | $0 | | Monthly allowance | 300,000 events | No paid monthly event bundle | | Websites | 5 | Property-based | | Team seats | 1 | Role-based access | 300K events $9/mo 5 websites · 1 seat $90/year · 1 year history 1M events $15/mo 5 websites · 1 seat $150/year · 1 year history 2M events $29/mo 20 websites · 10 seats $290/year · 2 years history 5M events $49/mo 20 websites · 10 seats $490/year · 2 years history 10M events $79/mo 50 websites · 30 seats $790/year · 4 years history 20M events $149/mo 50 websites · 30 seats $1490/year · 4 years history All six Tracwell event allowances include goals, funnels, sessions, API and MCP access, and seats based on event allowance. Pageviews and custom events share the allowance. GA4 Standard is free and has collection and reporting limits rather than a paid event bundle. It is not a like-for-like per-event price comparison. Analytics 360 is a separate paid offering. GA4 Standard is free. Tracwell is a paid alternative for a focused workflow, not a lower-cost replacement for free analytics. [Tracwell plan details](https://tracwell.app/pricing) [Google Analytics pricing source](https://support.google.com/analytics/answer/11828307) Competitor prices checked September 13, 2026. Taxes and regional pricing may differ. How to switch ## Move from Google Analytics in an afternoon. 1. Start your free trial and add your website. 2. Install the Tracwell script next to Google Analytics; both can run at once. 3. Compare the two for a week or two while Tracwell builds history. 4. Remove Google Analytics when you are happy with your Tracwell reports. FAQ ## Switching from Google Analytics, answered. **Is Tracwell a good Google Analytics alternative?** Tracwell is a Google Analytics alternative for founders who want traffic, funnels, sessions and revenue in one focused dashboard instead of building reports in GA4. GA4 Standard is free; Tracwell is paid, starting at $9 a month for 300K events. **Can I import my Google Analytics data into Tracwell?** Not yet. Tracwell imports Umami, Seline, Databuddy and Vercel history. For Google Analytics, run both tools side by side for a short period, then switch. **How does Tracwell’s price compare with Google Analytics?** Tracwell brings traffic, goals, funnels, session timelines, and MCP into one paid plan. Private mode avoids persistent browser storage by default. GA4 Standard is free; choose Tracwell when you want that workflow and collection model. Google Analytics details come from its public pricing and documentation, reviewed September 13, 2026. Check their current plans before choosing. Start with one website ## See the path behind your next conversion. Connect your first website and start learning which traffic, content, and product actions move your business forward. [Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding)