---
title: "About Tracwell - Focused website and product analytics"
description: "Tracwell is website and product analytics for founders and small teams who want to understand which traffic, content, and actions lead to signups and revenue."
canonical: "https://tracwell.app/about"
markdown: "https://tracwell.app/about.md"
---

About Tracwell

# Analytics for the path from visit to revenue.

Tracwell is website and product analytics for founders and small teams who want to understand which traffic, content, and actions lead to signups and revenue.

[Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding) [Explore demo](https://tracwell.app/demo)

What it helps you answer

## Three questions every founder asks about their traffic.

### Where visitors come from

Sources, campaigns, referrers and AI assistants like ChatGPT, down to the page each visit started on.

[Explore the reports](https://tracwell.app/features)

### What they do

Sessions, custom events, goals and funnels show the steps between arriving and converting, and where people leave.

[How sessions work](https://tracwell.app/features/journeys)

### What it is worth

Verified purchases and refunds connect revenue to the visit, source and campaign that started it.

[Revenue attribution](https://tracwell.app/features/revenue)

How collection works

## Choose how each website is measured.

### Private mode

No cookies and no browser storage. Visitors are estimated each day, which suits sites that want traffic answers without persistent identity.

[Collection and consent](https://tracwell.app/docs/privacy)

### Product mode

First-party storage recognises returning visitors and sessions, with optional identification. Needed for revenue attribution; handle consent where required.

[Identity and sessions](https://tracwell.app/docs/identity)

Revenue comes from verified purchases and refunds your backend sends. Installing the browser script alone does not import payments.

Is it a fit?

## Built for focused questions, not everything.

### Who it is for

- Founders and small SaaS teams who need more than page-view totals
- Content-led businesses tracing articles to signups and sales
- Developers instrumenting actions with browser, React Native and server APIs
- Teams who want to ask their analytics from an MCP-compatible AI tool

### What it does not do

- Session video replay or heatmaps
- A/B testing and experiments
- Importing payments without your backend sending them

Who is behind it

## Built and run by one independent operator.

SC

Saurabh Chauhan

Independent operator based in India. Every message reaches the person who builds Tracwell.

[Contact](https://tracwell.app/contact) [@saurra3h on X](https://x.com/saurra3h) [Privacy policy](https://tracwell.app/privacy) [Service providers](https://tracwell.app/subprocessors)

Start with one website

## See the path behind your next conversion.

Connect your first website and start learning which traffic, content, and product actions move your business forward.

[Start 7-day free trial](https://tracwell.app/login?callbackURL=%2Fonboarding)